Market promotion
By developing game promotion strategies, leveraging social media marketing, and collaborating with KOLs, it enhances the game’s visibility and player engagement, driving its successful launch in target markets.
- Game Promotion Strategy: Develop a comprehensive promotional plan by conducting market analysis, user research, and competitive analysis to accurately target the user base. Design appropriate promotional content and channel strategies, including online advertising, video promotions, pre-registration campaigns, etc., ensuring the game reaches potential players at the right time and in the most effective way.
- Social Media Marketing: Use social media platforms (such as Facebook, Instagram, Twitter, etc.) for widespread promotion, attracting players’ attention and engagement. By creating eye-catching content, hosting interactive events, and starting topic discussions, we enhance user participation and loyalty, increasing the game’s social exposure and player interaction.
- KOL Collaboration: Collaborate with well-known KOLs (Key Opinion Leaders) or influencers in the industry to promote the game through their influence and fan base. This includes inviting KOLs to play the game, share their experiences, create videos, or livestream. Leveraging KOLs’ recommendations increases the game’s recognition and appeal in the target market, boosting downloads and player engagement.
Channel Management
By connecting with domestic and international distribution platforms, we ensure the game reaches a wide player base. Additionally, we provide version release support to ensure smooth game launches across various channels, maximizing market reach and player experience.
- Connecting with domestic and international distribution platforms: By partnering with major global game platforms and distribution channels, we ensure that games are successfully launched and gain maximum exposure in multiple countries and regions. Whether it’s Steam, App Store, Google Play, or domestic platforms such as Tencent and NetEase, we provide efficient integration services to help games go live and reach a broad player base. Additionally, we offer platform optimization suggestions tailored to different market demands to ensure the best performance of games on each platform.
- Version release support: We provide comprehensive version release support, including version review, update management, and release process coordination across various platforms and channels. By closely collaborating with platform providers, we ensure that the game launches smoothly and on time across major platforms and that timely version updates are rolled out to fix bugs or introduce new features. Additionally, we assist developers in creating a version release schedule and provide technical support and testing before and after the release to ensure version stability and optimize the player experience.
Localization services
- We provide comprehensive localization services, including multilingual translation and cultural adaptation, ensuring that your game connects with players in different regions. Our team handles in-game text translation, voiceovers, and UI elements, while making sure the content is culturally suitable for each market. By taking into account local customs, traditions, and preferences, we ensure that your game feels native to each target audience, boosting player engagement and improving their overall gaming experience.
User Operations:
User operation enhances player engagement and loyalty by managing player communities and organizing activities, driving the long-term development of the game.
Player Community Management: We enhance player engagement and interaction by building and managing active player communities. We provide an open platform for players to share their gaming experiences, feedback, and suggestions, fostering interaction among players and creating an emotional connection between players and the game. Our community management team ensures the community grows healthily, addresses player issues and needs promptly, and improves player satisfaction.
Player Activity Planning: We design and execute various player activities such as online tournaments, time-limited challenges, and holiday events to boost player engagement and participation. Through well-planned events, we enhance players’ gaming experience, increase player retention, and motivate players to keep participating with reward systems, ultimately driving the long-term operation and growth of the game.
Technical support
Server operation and maintenance, as well as patch updates, ensuring the stable operation of the game and timely feature optimization.
Server Operations: Ensure the stable operation of game servers by real-time monitoring, troubleshooting, and performance optimization to guarantee smooth gameplay and availability.
Patch Updates: Release timely game updates and patches to fix bugs, introduce new features, or optimize gameplay experience, ensuring players always enjoy the latest version of the game.
